- Facebook Marketing
- Direct Mail
STM’s Capital Campaign alumni chairs were asked to help build awareness, participation and donations among their individual classes. Understanding that alumni leaders’ capacity was limited, it was important to STM that the chairs were provided with tools to help them succeed.
The solution: The STM Cougar Class Challenge promotion and toolkit. Campaign messaging inspired healthy competition, humorous class rivalry and asked the simple question — Who’s the greatest class of them all? The creative strategy was delivered in an integrated marketing toolkit that alumni’s and STM could easily implement and manage.