Capital Campaign Marketing Toolkit:
- In-School Banners
- Social Media
- Letterwriting Campaign
- Direct Mail Campaign
- Landing Page Customization
- Branded Content – Videos
- Bishop’s Dinner with Exclusive Invitation
But after two years, the campaign message tired and needed a refresh to revitalize fundraising efforts. STM engaged Pavy Studio to revitalize and streamline their capital campaign strategy and marketing efforts, focusing solely on raising funds to build a dedicated chapel on the school’s campus.
Building upon the existing campaign message, Envision More, Pavy Studio rallied the entire school community, alumni, grandparents, parents, students and faculty and shaped a campaign focused on the fact that it will take generations of donors, prayers and support to build STM’s first dedicated chapel.
The campaign was launched in August 2019, and by January 2020, STM was proud to announce they had raised enough money to break ground on the school’s much-need dedicated chapel.