Brand Platform Toolkit:
- Name Development
- Brand Platform (MVV)
- Identity & Tagline
- Brand Style Guide
- Logo Kit
- Paper Systems
- Branded Templates
In 2018 three Lafayette commercial real estate professionals wanted to start a business built on a new real estate model that shapes lasting relationships with its clients and partners. They wanted a meaningful name for their new company that wouldn’t become a cliche over time or tied too closely to the region.
Pavy Studio did extensive naming explorations, working closely with the partners to establish a unique, but approachable, name that perfectly captured their brand vision: Scout Real Estate Co. Once established, Pavy Studio designed an entire branding system from the ground up, firmly establishing Scout Real Estate Co. as a premier commercial real estate brokerage in Lafayette.
Due to the aggressive push and depth of properties, the Scout brand quickly became part of Lafayette’s visual vocabulary.





