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Brand Toolkit

  • Logo
  • Tagline 
  • Logo Kit
  • Brand Style Guide 
  • Competitive Analysis
  • Messaging Platform
  • Salesforce Community Cloud UI Design

Lafayette’s cultural economy is its greatest renewable natural resource with unlimited potential to power the community. To support and foster this, The Culture Hub initiative was established by the Lafayette Consolidated Government in 2019 with the goal of creating a comprehensive online inventory of all cultural and recreational assets in Lafayette Parish.

After an expansive brand audit, analysis and research, Pavy Studio shaped a brand platform and messaging guide that effectively defined and communicated the critical importance Lafayette’s unique culture has on its economy. In addition to branding efforts, Pavy Studio designed the user interface for CultureHub.la, an asset inventory portal powered by Salesforce Community Cloud.

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Lafayette’s cultural economy is our most valuable renewable resource with unlimited potential, setting our area above other markets as a uniquely fertile environment for
entrepreneurs, innovators, creators and investors of all kinds.
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“We had a longtime challenge communicating such a broad idea and focus. Cathi and her team took the time to dig into our project so they could help us explain, communicate and engage our audience in ways we never could on our own.”
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