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Capital Campaign Brochure
The Center for Louisiana Studies at the University of Louisiana, Lafayette embarked on a capital campaign to fund the restoration and renovation of the J. Arthur Roy house, one of Lafayette and UL’s most historical landmarks. The restored facility will serve as the new home for The Center for Louisiana Studies and the UL Press and Bookstore, which will be a local historic “library” of cultural materials open to the public to enjoy.

By relying on the rich back story, along with photos and illustrations, Pavy Studio was able to develop a visually prolific and compelling narrative on the significance of the building and what restoring the Roy will mean to the future of the university and community.

Restore the Roy
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Restore the Roy-Pledge Card

“Pavy Studio helped us create a marketing piece that forced us to really refine our messaging and articulate our vision,
which is exactly what we needed to do.”

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